For the Swiss Dance Awards we created a new visual identity that revolves around dancing letters inspired by Andy Warhol’s dance diagrams.

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Andy Warhol dance diagrams, hot foil printing

 

This manifested itself in many print applications (awards, invitations, flyers, postcards and envelopes).

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Specialized print finishes and techniques including hot-foils and mirrored card stocks were used to reference rehearsal mirrors and to communicate the upcoming awards and prize winners.

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invitation card with hotfoil print